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Forest Lake

SERVICES

Strategy

listening ear

DISCOVERY & GOAL SETTING

First, we'll listen. Your business goals, obstacles, and culture will shape the direction of your social strategy.

graphs and charts

COMPETITIVE ANALYSIS

We'll review industry standards, how your competition stacks up, and where your biggest opportunities lie.

magnifying glass

SOCIAL MEDIA AUDIT

We'll do a deep dive into your metrics to see what's working, what's not, and where to go next.

clipboard with checklist

CUSTOM SOCIAL STRATEGY

We'll create a data-backed plan to grow your online presence while staying true to who you are as a company.

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PROFILE OPTIMIZATION

We'll make strategic recommendations for your bios and profile imagery for improved performance.

hands in a handshake

SEAMLESS TRANSITION

If we're handing off the execution to an internal team, we'll ensure they're set up for success with clear direction and customized systems. 

Management

calendar

CONTENT CALENDAR

We'll create a dynamic content calendar, pulling together all your digital content into one organized, central location.

writing on paper

CONTENT CREATION

We'll create custom engaging, purposeful content, ensuring your online presence reflects who you are as a company.

pencil paintbrush on a screen

DESIGN & BRANDING

We'll create eye-catching content while maintaining consistency with your branding and voicing.

people grouped inside a heart

COMMUNITY MANAGEMENT

We'll monitor your profiles, engaging with your audience and escalating questions that may require internal attention.

data set increasing

ANALYSIS & REPORTING

We'll regularly review channel performance, provide clear updates and insights, and recommend strategic changes.

people connected by lines

TEAM COLLABORATION

We'll work closely with your team to plan, develop content, and streamline approvals.

Additional capabilities

  • BLOG WRITING

  • PAID SOCIAL CAMPAIGNS

  • EMAIL NEWSLETTERS

  • EMAIL METRICS

  • WEBSITE CONTENT

  • WEBSITE METRICS

Most frequent platforms

LinkedIn
Facebook
Instagram
X / Twitter
Pinterest
YouTube
CONTACT

CONTACT

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lisa@lisaskelton.com

651-235-3669

Minneapolis, MN

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Copyright 2025 © Lisa Skelton Group LLC  All rights Reserved.

Minneapolis, MN

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